4th Generation

Jakob Glatz 2002 – today4_Jakob Glatz

At the age of 24, from one day to the other, Jakob Glatz takes over the big task of leading the company.

2003 Glatz executes the long-planned merger with the fellow competitor Mauthner, which ultimately fails because of the diversity of corporate cultures. As the expected synergies do not arise, the two businesses split again two years later.

2004 In Linz a new division for horticulture is created. The employees of the liquidated company Beppler are directly taken over by Glatz and soon considerable revenue is generated. From that date landscapers and tree nurseries not only buy traditional turf and soil, but also pesticides and fertilisers.

Also in 2004, the Fertlogistik s.r.l. is established as an Italian subsidiary based in Sterzing in South Tyrol, near the border. Here Italian and Austrian farmers buy fertiliser.

2005 Creation of a branch office in Graz where Hungarian and Styrian crops are traded, which partly go to Slovenia and Italy.

2006 Fertlogistik s.r.l. begins independent trade in Italy with fruits and exports mainly apples – South Tirol is a major growing area – to fruit producers in the neighbouring Austria, in Germany and the Benelux.

2009 After the death of Ernst Weiner Jakob Glatz assumes the bulk of the shares of the family Weiner at the “Agrar-Speicher-Betriebs-Gesellschaft”. The company Glatz thus becomes a small-scale shareholder. Specializing in storage, the subsidiary provides storage capacity for 100,000 tonnes of grain and establishes itself as an independent storage and transportation logistics services company. 4_Logo_alt_qu

In 2009, Jakob Glatz decides to shorten the official business name of “Friedrich Glatz Handels-GmbH & Co KG” to the simpler “Glatz GmbH & Co KG”. 4_Logo_neu_qu

In 2010 the company appears with a new logo and a new corporate identity.

In the years 2008 to 2010, the company invests one million euros in the renewal of its infrastructure. After many years of good cooperation in the field of pesticide transports Glatz takes a share of 8.3 per cent of the LLT Lannacher Storage and Transport Inc..

The Glatzsilos and Agrarspeichersilos for the storage and handling of grain and oilseeds are GMP+ certified since 2009.

2011 The Hungarian subsidiary of the group manages the first listings of the Glatz’ own brands Farmer’s Country and Excelsior in the big supermarket chains Auchan and Cora. From that time the Glatz Hungary Kft. becomes an important food broker in the Hungarian food trade.4_120 Jahr Feier

2012 is the year of the 120th anniversary. Glatz organises for the first time the Marchfelder Agrartag, an agricultural event for regional farmers. The silo in Stripfing is revitalised, the site Untersiebenbrunn with the largest silo in the Marchfeld becomes the central regional office of all branches. In the branches now a part of the food range is sold to regional outlet prices.4_Stripfing

2013 the ”Brand Agency Olivier” GmbH is acquired, which handles the sale of confectionary brands as a new subsidiary. Thus the portfolio of food at Glatz gets a strong boost.

Also in 2013 the Glatz sp.z. Fertlogistik is founded as a Polish subsidiary for the fertilizer wholesale.

In mid April 2013 Glatz acquires the business canned food and rice of F. Url & Co GmbH, a subsidiary of RWA. The products of F. Url in the sector of canned fish, fruit and vegetables as well as rice fit perfectly to the existing product assortment of Glatz and signify a further expansion of the brand and product portfolio. EXC_Image_qu

The former F.Url brands „Every Day“ and „Your Choice“ are being integrated in the existing range of “Excelsior” in the course of 2014. The range in the area of canned fish, fruit and vegetables gets a modern fresh look.

In June 2016, Glatz takes over the Márker Distribution Kft. in Hungary. The company trades in international groceries, just like the hungarian subsidiary, Glatz Hungary Kft. 1st of August, Mag. Christian Trautenberger has been appointed as Managing Director of Glatz GmbH & Co KG and steers the fortune of the company together with the company’s CEO and owner, Jakob Glatz. In autumn 2016, Excelsior, the brand of Glatz canned foods, starts with a new and substantial promotional campaign – „ Die Krone macht den Unterschied“ -. The brand still has its main focus on the quality and the requirements of the customers – both in the food retail market and in the C&C area.